Articles by Elizaveta Barkalina

Though customers love ample choice options when shopping for a particular product, they have difficulties even choosing from 2 relatively similar products. So why not to assist customers by reducing the number of variants to optimum? This is what Magento 2 Automatic Related Products do. With this extension, you can simplify the process of choosing goods for customers by providing a block of sev...

Let's start with some inspiring stats. 92.6% of shoppers claim that a specific color makes their main reason for making a purchase. So why not put this data to good use in your Magento 2 store? This is what color swatches are for. In Magento 2, color swatches make a specific part of the color attribute. To put it simply, if you add them to a product, you can present a variety of color options t...

Hello to Amasty blog readers! It’s been a while we introduced our new partners. We are proud that these companies joined our family! Our business partners come from over 80 countries from all across the globe. It’s our partners who inspire us to develop fully-fledged and user-friendly Magento extensions. And it’s our partners who trust us with the success of their business. Here are the gu...

The ratio of emails office workers send/receive per day is impressive: 40/90. And e-commerce is not an exception here. This makes the traditional way of creating and distributing emails inefficient. Knowing the situation, Magento developers strive to cover this need for efficient email management providing a set of default email templates. And so do Magento module vendors. How to work with ...